Marketing

Small business marketing is a critical topic and one that is constantly in flux with changes in technology and customer behavior. This section is full of best practices, marketing templates and resources to help small business owners identify, attract, retain and sell to new customers. Here you will find marketing and branding basics, as well as the latest advice in online marketing topics including SEO and social media.

Marketing Ideas

  • Stories: Powerful Tools in Your Marketing Toolbox Think about the last social or business gathering you attended.  What stands out in your
  • Run Your Business Like a Bike Shop Click here to watch! You did it. You took the leap. You've been working on your own. You
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    Customer Engagement

  • Stories: Powerful Tools in Your Marketing Toolbox Think about the last social or business gathering you attended.  What stands out in your
  • Honor Your Favorite Small Businesses with #SmallBizSalute National Small Business Week was first celebrated in May 1963 to recognize the work of American
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    Finding Customers

  • Honor Your Favorite Small Businesses with #SmallBizSalute National Small Business Week was first celebrated in May 1963 to recognize the work of American
  • Marketing Plans in Pictures You have a new business, you need more customers, so you're reading the latest and greatest
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    Online Marketing

  • 3 Ways to Market Your Local Business Online When your business is local, you may be wondering what’s the best way to “market According to research from Verisign, 91 percent of consumers use the internet to look for
  • LIVE Conference 5/26: Power Up Your Small Business SCORE is proud to partner with Verisign to offer this free, half-day online training event for
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    SEO

  • LIVE Conference 5/26: Power Up Your Small Business SCORE is proud to partner with Verisign to offer this free, half-day online training event for
  • Steps for Successful SEO for Startups There’s a lot of confusion surrounding search engine optimization (SEO). First, the “ To learn about SEO, SCORE talked with Katie Donabedian, a Senior Digital Account Executive at
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    Social Media

  • LIVE Conference 5/26: Power Up Your Small Business SCORE is proud to partner with Verisign to offer this free, half-day online training event for
  • Web Analytics: The Secret to Growing Your Business One of the most important steps in any marketing campaign is measuring the results.  Using
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    Legal Issues

  • Webinar On-Demand: Protect Your Business's Copyright From Copycats Click here to watch this webinar! SCORE is pleased to present “Protect Your Business
  • Protecting Your Business with Contracts This free online business workshop will help you understand the importance of business contracts
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    Marketing Basics

  • Marketing Tips I Learned From My Dog Tips on finding your most loyal clients (who will feed you well): I guess I’m really not
  • Your Brand Brainstorming Worksheet Brainstorming brand ideas is an essential step to developing a unique brand that truly reflects Brainstorming is emotional, not rational. While you should have information from your market
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    Advertising

  • Trending Demographic: Don’t Forget About Men As you ponder business ideas and markets to target, be sure to factor men into your equation. Here are some trends, business ideas and opportunities to know about when marketing to men. Men
  • Help Your Business Say "Hola" to the $1.5 Trillion Hispanic Economy Click here to watch! Already valued today at $1.5 trillion, the buying power of Hispanics and
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    Branding

  • The Emotional Components of Branding Advertising that evokes emotion makes businesses memorable in consumers’ minds and can While emotion has always been key to branding, it may be getting even more important: A 
  • Your Brand Brainstorming Worksheet Brainstorming brand ideas is an essential step to developing a unique brand that truly reflects Brainstorming is emotional, not rational. While you should have information from your market
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    Sales

  • How Lead Scoring Can Help Your Business The old “BANT” approach to lead scoring – does the lead have the right Budget? Most small business owners don’t bother with scoring their sales leads based on a set of
  • How To Increase Revenue and Close More Deals by Outsourcing Your Sales Click here to watch the presentation. Do you know what "outsourced selling" is? If
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    Business Plans

  • The 3 Rs of Thoughtful Marketing Everyone knows they need to market their business to reach potential customers and drive sales.
  • Marketing on a Budget? You Can Still See Results You’ve worked hard to develop your business plan and refine your products or services. Now
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    Pricing Strategy

  • Pricing Products and Services This free online business workshop will help you develop your pricing strategy for your product
  • Use Financial Management Basics to Help Your Business Succeed Learn the Basics - Financial Management Tips All small businesses have something in common: a Q: You’ve no doubt mentored many aspiring entrepreneurs who were
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