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Trending Demographic: Don’t Forget About Men As you ponder business ideas and markets to target, be sure to factor men into your equation. While women continue to be the driving force of purchase decisions in most households, men are behind many of today’s hottest trends, yet marketers tend to forget about targeting this emerging
Click here to watch! Already valued today at $1.5 trillion, the buying power of Hispanics and Latinos is projected to be the fastest growing economy in the United States during the next five years. Yet most small businesses fail to fully tap this opportunity. SCORE mentor Edison Guzman
The Print Marketing Collateral Every Business Needs As you get ready to open for business, make sure your new startup has the print marketing collateral you’ll need to make connections, educate customers and promote your business. Using today’s technology, you have the ability to create and print many of these pieces in-house. 
I suppose I should just come right out and say it: I don’t exactly know how to use the rear windshield wiper on my car. I mean I sort of know how to use it… I know which button turns it on and off; I know that there are three different settings. But I don’t
Are you struggling to generate enough leads for your small business? Maintaining a full pipeline of leads is every small business owner’s challenge. Here are some ideas (ranked from easiest to more complex) to help you attract more leads. Ramp up the phone calls. I’m always
Advertising your business can cost big money. Fortunately, the Internal Revenue Service recognizes these business expenses and allows you to deduct the cost on your taxes. Increased advertising is believed to boost sales and generate more taxable income in the future. Here are a few advertising
Although a website is an anchor for many companies to conduct business online, it’s not the only way for prospective customers to discover your company and make a buying-decisions. In fact, in many cases, your website may be the last place where people first find your company. Social
There are many creative ways small businesses can refresh and enhance their printed marketing materials in a cost-effective manner. During this workshop, you will learn simple tips and tricks you can do yourself to make your printed collateral more impactful.   There are many resources you
I have a secret weapon that I use to market my business. It’s so secret, in fact, that sometimes I forget I have it and don’t take full advantage of it. Is it my superior intellect? No, but thank you. Perhaps it’s the band of merry elves who live in my attic and attend
Putting Your Video Together In part 4 of our getting started with video series, we'll take a look at some tips for putting together all of your photos and videos to make a professional video to promote your business.

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